Raigad :- (Naresh Patil) At the quarterly Journalist and Farmer Interaction Programme that was held in POSCO Company came with a new topic related to "Business promote through Social Media." Meanwhile social responsibility initiatives, farmer mentoring, agri-skills and entrepreneurship development were the high light theme of the programme. The event began with the lighting of the lamp by precious hands of Mr. Woo Suk Choi, Managing Director, Mr. Ji Eun Park, Director and Mr. Mahendra Tatte, Head of the Management, Mr. Santosh Bobde, the main Speaker and farmer representative Mrs. Swapnali Sheponde. Later Mr. Choi expressed his views that Posco is investing in appropriate social initiatives, but intends to do more if the business becomes more stable. An update on the company's social initiatives was given by Mr. Swapnil Patil and the event was introduced by Mr. Kuldeep Purandare.
The speaker Mr. Santosh Bobde, a Social Media Influencer, Agropreneur, Founder Director of PIP Agro and a proprietorship enterprise also self being a Mechanical Engineer with distinction and with a mindset of doing business related to agriculture and farming since 2017 had started PIP with some first-hand experience and today has reached a turnover of a few crores and to record has VVIP clients too. The success of this business is the quality and consistency with which it sells food in the form of gold. Food is the medicine for all ills and that is the neglected area right now, the mindset is that one does not get anything, he does farming, but in fact, agriculture is a very skillful art which requires constant study of air, soil, water, rain, heat, winter, monsoon, menstrual cycle, etc. All festivals are designed / based on nature and agriculture, and each has a scientific basis that needs to be learnt, read, and visited. Farming is not a solitary activity, but if the activities related to farming are divided properly, then agriculture never harms, but it is necessary to give the right work to the right person. Marketing is something that has to be learnt well and this is easily possible if quality is maintained. We must examine the possibility that our agricultural income might be characterised by a distinct local identity.
Building your brand takes time, but it takes commitment, it doesn't hurt to make money, but it's just as important to keep your health on the farm. In order for the food on your plate to be more pure, so that you have better health, it is necessary to cultivate it with sugarcane in the future. In order to cope with the current climate crisis and its consequences, such as climate change leading to uncertain agricultural production, additional agricultural production processes, innovation, and sustainability in agriculture in the face of many diseases affecting humans, it is necessary to study agriculture, learn new skills, etc. He spoke of the need to understand and work together on issues such as social media use, multi-cropping, soil carbon sequestration, and agro-processing.
Santosh ji being a young generation farmer and agropreneur, standing in front of a shining example of success, many farmers and journalists felt that more things can be taught without talking and many people quoted to the Posco officials that such an inaugural session should be continued... The program ended with a vote of thanks and best wishes.